Pin-ching Pennies? 10 Pinterest Tips for Small Businesses
The following 10 tips can help small businesses create emotional connections and add depth and personality to their products on Pinterest—for free....
View ArticleGoogle+ Local" A Zagat-Powered Local Business Booster
Google+ Local, the latest addition to social network Google+, incorporates Zagat business ratings for brand pages across Google's search, maps and mobile features....
View ArticleHow to Develop a Weekly Social Media Schedule
Are you allowing some of your social media channels to get stale? Try adopting a weekly content schedule....
View Article10 Ways to Analyze the Value of SEO Keywords and Drive Traffic
With the help of free tools, small business owners can determine which keywords to align their brand with for increased search engine visibility....
View ArticleFacebook 'Likes' Dont Translate to Repeat Visits on Brand Pages
Don't expect Facebook users to return to your brand page after they've liked you—it's up to you to engage them through their news feed....
View ArticleHow to Turn Your Senior Leaders Into Subject Experts
One of the best ways to get media attention for a small business is to position senior leaders as subject matter experts....
View Article7 Tips for Using ProfNet to Score Big With the Media
Use these seven tips to position your business leaders as sources and connect with reporters to earn media coverage....
View ArticleGot Images? You Can Launch on Pinterest, Too
Whole Foots Market's Michael Bepko and Better Homes and Gardens' Kaelin Zawilinski share some can't-miss Pinterest advice for brands of all sizes....
View Article8 Battle-Test SEO Tactics for Small Business Communicators
Meritus Media's Sally Falkow provides eight tips communicators at organizations of all sizes can implement today to boost their search engine optimization strategy....
View ArticleFoursquare's Promoted, Local Updates Offer Opportunities for Mobile PR
With its new Promoted and Local Updates features, Foursquare has taken the next step in helping businesses increase their mobile communications efforts....
View ArticleSmall Business Owners Need to Tell Their Brand's Story All the Time
Apartment Therapy CEO Maxwell Gillingham-Ryan talks about the need for small business owners to be their own PR machine and tell their brand's story at all touch points....
View ArticleGauging Success on Facebook a Mystery for Small Biz Owners
Small businesses in the U.K. are implementing smart engagement tactics on Facebook, but are lacking in proper goal-setting and measurement....
View Article37.7% of Communicators Monitor Conversations Throughout Each Day
Nearly 40% of respondents to a PR News/PR Newswire survey listen to conversations on an ongoing basis throughout the day, but only 29% monitor conversations about their competitors....
View ArticleStilleto Chef's Candice Kumai Is No One-Woman Band
The founder of the cooking and lifestyle brand credits outside PR and marketing expertise for her cross-platform expansion....
View Article54% of Communicators Spend More Time on Twitter Than Other Platforms
54% of respondents to a PR News/PR Newswire survey admit to spending more time on Twitter compared to other social networks, but 71% feel they know the makeup of their organization's Twitter followers....
View ArticlePamela Bartlett's Top PR Tip for Small Businesses: Share Your Content
The leader behind PR Newswire's PR Toolkit had been on a mission to disavow small business of the notion that PR is just for big brands....
View ArticleContent Marketing for Small Businesses in 3 Easy (sort of) Steps
Every small business can get its name in front of a large audience by creating quality content that "speaks" to the needs of their target audience....
View ArticleThe Numbers Are In: Content Marketing Budgets and Tactics Range Widely
Respondents to a recent PR Neews/PR Newswire survey were split on how much of their budgets they allocated to content marketing....
View ArticleDon't Hide Behind the Internet, Says Small Biz Owner
Leni Calas of the Mamas Network discusses small business PR tactics....
View ArticleGoDaddy Outage a Gift, Curse For Small Biz Owners
Decade Productions' Kenny Borg discusses the PR ramifications for small businesses whose websites went down during the GoDaddy outage....
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